2D Performance 3D Performance Features Ergonomics Value PRICE $6,000 AT A GLANCE Plus Blacks are truly black Fine detail Near-perfect off-axis viewing Minus Pricey Annoying calibration menus THE VERDICT LG’s recent price adjustments have made the company’s OLED sets more approachable, though hardly cheap in the biggest-screen Ultra HD models. But in today’s market, you’re unlikely to find a UHDTV that offers better performance than this one. While OLED (organic light-emitting diode) technology offers most of the benefits of the now sadly departed plasma sets (and in some ways, more benefits), it’s been difficult to manufacture at commercially viable prices. So far, only LG is actively marketing OLED in the U.S. (though we hope others will follow). A recent drop in LG’s prices for OLED sets has rendered them more affordable, though still far from generating “Attention, Shoppers” announcements at K-Mart.