2D Performance 3D Performance Features Ergonomics Value PRICE $1,800 (updated 2/2/16, price was $3,500 when reviewed) AT A GLANCE Plus Blacks, contrast, and shadow detail to die for Lightweight Minus Not 4K Cinema mode soft in default settings THE VERDICT This new LG is the OLED that videophiles have been waiting for, and an improvement over the 55EA9800 we reviewed last spring—with equal or better performance and, not least of all, a dramatically lower price. Now that we’re about to turn the page into 2015, OLED HDTVs, so promising a year ago, appear to be at risk. The limited yield for OLED panels, resulting in a high retail cost, has driven most HDTV makers to the sidelines. But not LG. They continue to vigorously support the technology. And with a current price of $3,500 for the new 55EC9300, they’re clearly tossing a Hail Mary into a market crowded with cookie-cutter LCD sets. At 55 inches (diagonal), this may be a relatively small set for the price, and it’s still just “Full HD” (the industry buzzphrase for 1080p sets). Whether LG scores a touchdown or gets intercepted remains to be seen, but there’s no doubt that buyers will be the winners.