2D Performance 3D Performance Features Ergonomics Value PRICE $2,299 AT A GLANCE Plus Bright, crisp 3D display Unique Magic Remote Voice Mate feature Minus Below-average picture contrast THE VERDICT LG’s mid-level set is undoubtedly Smart and a very good value, but its less than stellar contrast and picture uniformity make it an also-ran in the LCD TV race. At first look, there’s nothing groundbreaking about LG’s 55LA7400, the mid-size model in the company’s LA7400 line of 3D-capable LCDs (47- and 60-inch versions are also available). To be honest, its feature list is packed, yawn, with lots of stuff we’ve seen before from LG: TruMotion 240-hertz display, edge-arrayed LED backlight with local dimming, passive 3D using polarized glasses. Where the LA7400 series starts to get interesting is when you look beyond the video specs to the Smart features and connectivity options—things video enthusiasts routinely dismiss but in reality are futuristic and cool. As one of the big three companies pushing the Smart TV envelope (Panasonic and Samsung are the other two), LG takes this stuff seriously, and it hopes you will too.